Photographed within a warmly lit living room, a young boy sits upon a large beanbag armchair with a discarded pet carrier sitting on the floor beside him and a goofy grin plastered across his face.
His arms are clasped around a fluffy ball of brown fuzz, which, initially, you mistake for a plushie before the bright eyes, lolling tongue, and madly wagging tail place it as a majestically furry canine.
A breed you've never seen before: the dog's pictured with its front paws awkwardly gripping the child's shoulders as it happily laps at his face.
Its paws look like tiny, clawed hands.